Posts Tagged ‘survey’
Required Reading: The BBB/Gallup Trust in Business Index
I recently read a survey done by Gallup for the Better Business Bureau. The study focuses on TRUST in Business. I like that. If I trust a business, that is really saying something. Trust is one of those very elusive things that I struggle with in many aspects of my life – getting it, giving it, keeping it. I’m pretty tight with my trust distribution to companies I am a customer to. I have learned via loved ones in my life and traveling down my own roads that trust is earned, not freely given.
In the Gallup survey, it is reported that good customers service is the primary prerequisite for one in five people to trust a company. If you add honesty and integrity to customer service, the numbers skyrocket to a composite 50-60% of what make people trust companies. That’s not a surprise, really, but if you look at what people look for in a company, the data falls nicely in to the Pareto principle, or 80/20 rule. Read the rest of this entry »
Tags: customer service, research, survey, trust