Posts Tagged ‘sales’
Sales as a service… buying a car
I haven’t bought a car for a decade. For me, my experience with the process of car buying has been akin to a bad root canal given to you by some shady character in a back alley. I detest the whole “let me waste your time and play little emotional sales games with you and go check with my sales manager who’s watching you from the other side of that mirrored glass on that” game. I just don’t enjoy it, but the time had come for us to either keep feeding a ten year old SUV’s aches and pains or get a new vehicle. Through the whole process, I’ve been taking a few notes… of course.
The bottom line, is that sales is a service. A good sales person makes the sale an enjoyable experience for the buyer. Support after the initial sale, however, is what truly makes or breaks a deal.
The internet has changed car buying, at least the initial part. We did most of our looking online. Reading countless safety reviews and weeding choices out based on their number of safety stars. That eliminated a LOT of cars, surprisingly. From there, I filled out the online forms – often it seems, auto dealers will not give you a price, even a sticker price online without you providing contact information. For me, that is a disservice – if you want me to save your salespeople the time, give me a price online.
I settled in with three distinctly different sales people on three different dealer sites… and things got interesting.
Act One: The dance…
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Tags: poor service, sales, San Marcos Honda