Posts Tagged ‘outsourcing’
“You are tenacious like bull… I like.” – Peggy
"Peggy" and his staff... at your service!
Saw this this morning and had to post it. Pretty telling, and, frankly, these ads should be effective… and it’s all about service. Go figure. How many of us have gotten to speak to “Peggy?!?”
Too many… Enjoy the article, and be sure to view the new spots at the link at the end of it. You’ll laugh… you’ll cry… and you will RELATE…
——————————————————
Discover Launches New Advertisements Featuring Customer Service
“Peggy” Ads Highlight Discover’s Superior Service, Taps into Consumer Frustration with Industry
RIVERWOODS, Ill., Aug 16, 2010 (BUSINESS WIRE) — Discover Financial Services today launched a new advertising campaign that highlights the superior, award-winning customer service Discover offers its cardmembers. The new advertisements will strike a chord with consumers who have endured poor customer service across industries while highlighting the best-in-class customer service that Discover cardmembers experience.
“Customer service is a key component of Discover’s long-standing commitment to delivering the best rewards, service and value,” said Julie Loeger, senior vice president of brand and product management at Discover. “These ads portray the common, frustrating experiences we’ve all faced with customer service calls and emphasize the difference good service can make. We believe that by featuring our promise to answer calls in 60 seconds or less by real people who are trained to solve problems on the first call, we will continue to differentiate ourselves to existing and prospective cardmembers.”
The television advertisements, which portray a likable but incapable customer service representative named “Peggy,” are the focal point of a marketing and communications strategy designed to convey the value of Discover’s superior customer service. The ads will remind viewers of some of the most common and frustrating experiences with customer service calls, such as long hold times, excessive call transfers and the inability to solve problems. Read the rest of this entry »
Tags: call center service, customer service, Discover Card, outsourcing, poor customer service, service
WORLDsourcing?
An interesting article shared with me by a friend – who, by his own admission, does NOT like globalization, but has homes here in the US and in his native country of India…
“We have entered … an era where the most successful companies will look for ideas and innovation anywhere to meet customer needs everywhere.”
Beyond Outsourcing, to Worldsourcing
Tags: customer needs, outsourcing