Archive for September, 2009

Berry Cool Yogurt, Cedar Park TX

Berry Cool Frozen Yogurt

Service – I’ve often thought that it doesn’t matter what the business is, every business is capable of bettering their relationship with their customers. What matters is just that – the relationship. An honest, caring relationship with your customers is an absolute key to success.

My wife and I have a long term relationship with froyo – frozen yogurt. More than twenty years ago, we used to go to Country Culture yogurt in San Luis Obispo in college – that store is still there, a testament to good business… but that’s not what this is about – We live 2500 miles away now, but our love for good frozen yogurt is still there. The trend these days is the self serve, pay by weight frozen yogurt “bar.” There are a number of them in the local area. We had been frequenting one of the more popular ones in a trendy multi-use apartment/restaurant/retail space for a while when our daughter found a new one opening up in Cedar Park TX, just a few miles away via the blessing and curse that is our local toll road. We figured it would be a fun little family dessert to go try… The rest is funny family history, as we have never been back to the other one… Berry Cool is where we get our yogurt. Our daughter had found a gem.

Berry Cool Frozen Yogurt is a franchise – well, sort of. There are two stores (there is another one in California.) Aside from that, the store is what I would call “All Jay.” Jay is the owner/proprietor of Berry Cool. He has a great story about being an unfulfilled corporate attorney looking for meaning in life… and finding it as the owner of a frozen yogurt shop. I firmly believe that is part of the key here – he loves doing what he’s doing. Read the rest of this entry »

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